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Jan 19, 2022

Have you ever felt like you’re trapped in other people’s assumptions and expectations of you? Do you want to throw out the labels and show everyone your true potential, power, and who you really are? Are you ready to create your own story and own “who you really are”?

Oftentimes, career advice ends up sounding too ideal, too cliche, or too overwhelming and it can be really hard to stick with it. It either makes or breaks your growth, progress, potential, and opportunity. And because of these, we usually end up hindering ourselves from our full potential and just stick with what people expect from us. You don’t want to end up being a plain Jane, especially in front of your colleagues or your boss. So, how can you create your own special kind of branding that will help you become the best “you,” and what career advice is really worth it?

May Busch is a leading authority on how to accelerate success with more than 24 years of corporate experience during which she worked her way up from junior analyst to COO of Morgan Stanley Europe. Currently, May is a Senior Advisor and Executive in Residence in the Office of the President at Arizona State University (ASU) and Professor of Practice at the W.P. Carey School of Business at ASU. She is also the author of “Accelerate: 9 Capabilities to Achieve Success at Any Career Stage”, and shares her career insights through keynotes, workshops, executive coaching and consulting, and online through her blog, webinars, and online courses.

In this episode, May talks about what really does hinder women business leaders from sharing the world who they really are and what they really are made of. She also shares why it’s important to take care of yourself to achieve growth, as well as, her tips on how to overcome people’s assumptions and expectations through creating your own brand, narrative, and storyline.

 

What you will learn from this episode:

  • Learn why you shouldn’t be doing everything yourself and how it can cause you to fail
  • Discover how you can create your own brand and identity and make yourself stand out in your workplace
  • Understand why assumptions and expectations should never be followed

 

“Be a person and not a label.”

- May Busch

 

Valuable Free Resource:

  • How to take the leap, overcome other’s assumptions and expectations and own yourself and your power to become the best version of you you can give to yourself and your workplace: https://maybusch.com/

 

Topics Covered:

02:00 - Challenge is the assumptions and expectations made by others and trying to fit in which makes us both drained and stagnant in terms of their growth and potential

03:50 - Trying to do it alone, making assumptions, way of communication, and not making time for themselves: the common mistake business women leaders make when trying to own who they personally are in their workplace

06:31 - One free and actionable tip you can do to own who you are and be seen more just an assumption or label: Be a person and not a label. And what I mean by that, by being a person, not a label, is to create your own narrative, your own brand, your own storyline

12:56 - One valuable resource to overcome the imposter syndrome and make a greater impact: https://maybusch.com/

13:47 - Q: What is the worst career advice that women should not follow? A: Number one is to keep doing what you're doing. So keep doing what you're doing, to me, is a real cop-out on the part of the giver of that information, unless it's really, really short term

 

Key Takeaways:

“Some of those things like taking care of yourself and building your important relationships, especially at home, those things cannot be crammed.” - May Busch

“Create your own narrative, your own brand, your own storyline.” - May Busch

”Do what you need to do to be seen as you, as a person and not a label.” - May Busch

“It's about disarming them and getting them to see you for who you are. And the steps for that are to start by being aware of how people initially are likely to perceive you.” - May Busch

“Really find your authentic way to be and then allow people to experience you as who you really are.” -May Busch

 

Ways to Connect with May Busch:

 

Ways to Connect with Sarah E. Brown: